T-shirt Campaigns

A love of supporting charitable causes and Supernatural t-shirts are long-standing in the Supernatural fandom. So bringing them together was an obvious match. Starting in late 2014, Misha Collins sold two fan-designed shirts to raise money for Random Acts. Osric Chau, Mark Sheppard, Jensen Ackles, Jared Padalecki, and other cast members followed suit over the next couple of months and continue to do so throughout the show's run.

In November 2015, Creation Entertainment set up Creation Stands, which partnered fan-designed shirts and art with actors to raise money for charities. In July 2017, the owner of Creation Stands announced on twitter that they would be ending their business relationship with Creation Entertainment, and the company was re-branded as simply "Stands" while continuing to partner actors and charities with campaign merchandise.

There are other official t-shirts sold under the brand "Join the Hunt" that are associated with actors from show, however this entry only documents those associated with charitable fundraising, most often done through Stands or Represent. This entry also does not document campaigns of non t-shirt items that have been sold through a partnership between SPN actors and their charities, such as posters or dog tags, unless a t-shirt was also being sold within the same campaign.

See also:

• Always Keep Fighting
• The Pack Fund
• Random Acts
• SPNFamily Crisis Support Network

Mark Sheppard "Long Live The King"

Charity: Camp Conrad Chinnock - a camp dedicated to demonstrating children with diabetes can have a positive camping experience.
On Sale: June 2018 T-shirts, crew neck shirts, "baseball shirts" (3/4 raglans), hoodies, baseball hats
Number sold: ?

Rob Benedict "Rock God Roadie"

Charity: National Stroke Association
On Sale: June 2017 T-shirts, tank, temporary tattoos and patches
Number sold: tbdbr>

Richard Speight, Jr.'s "Big Bag O' Dicks"

Charity: Feeding America
On Sale: May 2018 T-shirts, sweatshirts, pendant, luggage tag, messenger bag
Number sold: 4,069

• T-shirts & Tanks 100% cotton / Hoodie 50% cotton, 50% polyester / Machine Wash / Imported
• Sling Bag 100% cotton canvas with contrast lining & interior zipped pockets 11.5"h x 13.5"w x 4.75"d / Imported
• Luggage Tag leather 6 1/8 " x 2 1/4 " / Imported
• Necklace 3/4" How's Tricks charm / 14mm x 16mm tv charm / both zinc alloy with nickel free finish / 18" nickel free chain

Sam Smith's "Rise"

A letter from Sam Smith that accompanied the campaign.

Charity: Chicago Foundation for Women
On Sale: January 2018 T-shirts, crew neck shirts, "baseball shirts" (3/4 raglans), hoodies, baseball hats
Number sold: ?

From the site: "To #RISE is to embrace unity & empowerment! The #RISE t-shirt campaign will support the Chicago Foundation for Women— an organization devoted to empowering and investing in women to build stronger communities for all. For more information, click here. Please join Sam Smith in supporting this effort!

• A portion of all proceeds will go to Chicago Foundation for Women
• Orders begin shipping the third week of February
• T-shirts 100% cotton / Raglan 50% polyester, 25% cotton, 25% rayon / Hoodie 50% Cotton & 50% Polyester / Machine Wash / Imported
• Ladies baseball cap 100% cotton twill / Adjustable strap back / Imported"
  

Sam tweeted with the release of this campaign, "Today we #RISE!! I hope you’ll join me in supporting the Chicago Foundation for Women, who know that when you invest in women and girls, you invest in a society that works for everyone." In the days leading up to the campaign, she tweeted fire emojis and quipped, "I'm totally BURNING to share this with you...!" alluding to the theme of the phoenix pictured, and her character Mary Winchester's infamous history.

As with previous campaigns, Shirts tweeted information about a fan-to-fan donation program in which fans could purchase shirts or caps for others who couldn't afford them, or receive a donated item.

Misha Collins' "I Wish For This"

A letter from Misha that accompanied the campaign.

Charity: Lydia Place
On Sale: December 2017 T-shirts, sweatshirts, youth t-shirts, bracelets, iPhone cases
Number sold: 22,675

From the site: "This campaign will support Lydia Place in partnership with Random Acts. The mission of Lydia Place is to disrupt the cycle of homelessness and promote sustained independence for current and future generations. To learn more about Lydia Place click here. Please join Misha Collins in supporting this effort!

• 100% of profits will benefit Lydia Place and programs at Random Acts
• Orders begin shipping the third week of December (though we hope to ship some orders sooner). Orders including bracelets will begin shipping in January.
• T-shirts 100% cotton / Sweatshirts 50% cotton & 50% polyester / Machine wash / Imported
• Bracelets stamped brass with a nickel free finish / Coin is 17.9mm diameter / String cord ties to close / String is 13.5" long
• Phone cases polycarbonate case with a soft-touch rubber feel"
  

During the campaign, Misha posted multiple videos to his twitter explaining the personal nature of the charity and the shirt's slogan. Shirts tweeted multiple campaign photos of Misha wearing the items, and on the last day of the extension of the campaign (after fans on twitter questioned why she hadn't promoted this campaign after Misha had promoted every Wayward one), Kim Rhodes showed off her shirt. Various contests were held throughout the campaign, including (separate) prizes of an item from the campaign, a year's worth of campaign t-shirts from Stands, a customized, autographed Misha Pop figure, a phone call from Misha, and two Gold-level passes to a Creation Entertainment convention in Indianapolis, including a photo-op with Misha, travel and hotel accommodations. Shirts and Misha also joked in tweets that Misha would, "try on (and/or sniff and/or gently cry on)" into each shirt. ...At least, we hope it's a joke.

As the campaign came to an end, Shirts emphasized the success of this campaign, both in the number of items exchanged through the donation program as well as the total sales. In addition to a strong start and consistent sales throughout, more than 2,500 items were purchased in just the final 24 hours of the campaign.

Through the fundraiser, fans helped to raised a total of $100K to support homeless families.

Mark Pellegrino's "Only Love" Collection

Charity: Stomp Out Bullying
On Sale: December 2017 T-shirts, sweatshirts, hoodies, long sleeve tees, 3/4 raglans, and tank tops
Number sold: 2,049

From the site: ""Only weak people bully others. Strong people love. Be strong. Be love. #Onlylove" -Mark 100 percent of the proceeds from our campaign will support Stomp Out Bullying and their work to reduce bullying of any kind. More styles available in the drop down menu. *SHIPS WORLDWIDE*"

Mark Pellegrino announced this campaign on his twitter by stating, "Just hangin’ at the airport in my cool new shirt. Help me Stomp Out Bullying. 100% goes to the cause. http://represent.com/onlylove #Onlylove 😈" The hashtag referenced in the shirt remains controversial in the SPN fandom. It first saw use on twitter in defense of Jared Padalecki after a twitter call-out post which he later deleted. Some fans felt Jared went too far with this tweet while others, including Mark P and actor William Shatner, defended Jared's right to post call-out tweets. Tensions between fans, Pellegrino, and Shatner continued to escalate, culminating from a tweet from each of them calling out a fan to other SPN actors.

When this campaign released less than two months later with a focus on anti-bullying and the hashtag that had been used during a twitter war, fans once again were split between supporting Mark P and criticizing him. The flames were once again ignited on both sides during the campaign when Jared tweeted his support.

"Indivisible" (Pan-Fandom)

Charity: Random Acts to help the Por Los Nuestros Fund
On Sale: October 2017 "Unisex T-shirts, Ladies tank-tops, Ladies Crew Necks, Hoodies"
Number sold: 1,003

From the site: "This t-shirt campaign will support Random Acts in their mission to help with the recovery efforts in Puerto Rico. 100% of profits will go to Random Acts to help the Por Los Nuestros Fund aid with the major humanitarian crisis that has left people with a lack of shelter, food, clean drinking water, and electricity. Please join Misha Collins, Rebecca Mader, Lana Parrilla, Julie Caitlin Brown, Karen David, Katee Sackhoff, Rachel Miner, Oded Fehr, Gil McKinney, Michael Coleman, Rick Gonzalez, Osric Chau, Jared Gilmore, David Ramsey, Beverley Elliott, David Anders, and Alaina Huffman in supporting this effort!

100% of profits will go to Random Acts to help the Por Los Nuestros Fund Orders begin shipping the second week of November T-shirts 100% cotton / Machine Wash / Imported"

Shirts announced this campaign on twitter after a hurricane devastated Puerto Rico the previous month. While the campaign was run as a partnership by actors across fandoms, it was notably supported by Supernatural's Rachel Miner (who modeled the shirt on twitter), Gil McKinney (also shown on twitter) Osric Chau (twitter picture), Alaina Huffman and Misha Collins. As with previous campaigns, Shirts also announced that donations/exchanges of shirts between fans would be arranged for anyone interested in participating.

Jim Beaver's "Balls"

A letter from Jim accompanies the campaign.

Charity: Rainbow House
On Sale: September 2017 T-shirts, tank-tops, hoodies, truckers hats and "ladies baseball hats"
Number sold: 1,323

From the site: "This Campaign will support Rainbow House, a non-profit organization that promotes and preserves the Cherokee language, culture, and traditions through teaching and community involvement. For more info on Rainbow House click: HERE. Join us in standing with Jim Beaver to support this effort!

A portion of all proceeds goes to Rainbow House Orders begin shipping the third week of October T-shirts 100% cotton / Machine Wash / Imported Trucker hat 100% polyester / Adjustable plastic snap back / Imported Ladies baseball cap 100% cotton twill / Adjustable strap back / Imported"

Jim Beaver announced this campaign on twitter by stating, "Excited to announce my shirt campaign benefiting Rainbow House. You can check it out here #Balls." Jim and Shirts continued to promote the campaign on twitter throughout its duration. Like with the "Clarence" campaign, Shirts offered the opportunity for fans to buy campaign items for other fans who couldn't afford them. Misha Collins also showed his support for the campaign by modeling the trucker hat.

Rachel Miner's "Be the Clarence"

Rachel's letter accompanying the campaign.

Charity: Earth Justice
On Sale: August 2017 Tanks, t-shirts, bracelets, cinch bags
Number sold: 4,553

From the site: "This Campaign will support Earthjustice, the nation's original and largest nonprofit environmental law organization, leveraging their expertise and commitment to fight for justice and advance the promise of a healthy world for all. For more info on Earthjustice click: HERE. Join us in standing with Rachel Miner to support this effort!

A portion of all proceeds goes to Earthjustice Orders begin shipping the third week of September T-shirts 100% cotton / Bag 50%cotton, 50% polyester, measures 17.75"h x 14.5"w / Machine Wash / Imported Bracelet brass charm nickel free, antique tin finish / Bracelet adjustable up to 10in circumference"

After a few days of hype beforehand, Rachel Miner launched this campaign with the tweet, "I'm excited -launch day is finally here! Help me support EarthJustice & #BeTheClarence you want to see in the world." During past campaigns, fans of the show (while frequently referring to actors, crew and fans as "SPN family") have bought and then mailed campaign shirts to other fans who were not able to purchase ones for themselves, or purchased extras and then run raffles on twitter or tumblr to give them away for free. With this campaign, Rachel took this underground tradition and made it mainstream by including a gift option directly in the campaign, allowing "donors" to be matched with recipients, similar to the way GISHWHES allowed giving of registrations. Rachel was quoted by Shirts's twitter as saying, "I want you to set this up so people can pay it forward."

The campaign was met with a wave of enthusiasm from fans, who created fanart of Rachel in the campaign shirt, which Rachel often retweeted and responded positively to throughout the campaign, as well as edited collages of images from the actors's twitters made by fans. Shirts also used a collage-style ad of the photos of the SPN actors in their shirts for an e-mail advertisement during the campaign. The campaign's goal of 1,000 shirts was met within three days, and the website hosting the campaign crashed on the fourth day, according to Shirts's twitter, from the number of people accessing it.

Campaign shirts were modeled in pictures posted to twitter by other Supernatural actors showing their support, including Kim Rhodes, Briana Buckmaster, Rob Benedict, Ruth Connell, Matt Cohen, Alaina Huffman (and family), Osric Chau, Samantha Smith, Jared Padalecki (and Baby), and twice by Misha Collins.

Mark Sheppard's Official Store Relaunch

Charity: Camp Conrad-Chinnock
On Sale: August 2017 Hoodies, t-shirts, raglans, and mugs
Number Sold: ?

After the end of his previous campaign, Mark announced on twitter that his "I Win" shirt would be available for two more weeks. The link he provided directs fans to his represent store, where the "I Win" shirt was available, along with relaunches of his "Make Hell Great Again" and "Hello Boys" designs, as well as offering all three designs as a new mug option.

David Haydn-Jones' "<3 = Love" Tee

Charity: The Alzheimer's Foundation of America
On Sale: July-August 2017 T-shirts, hoodies, 3/4 raglans, tank-tops in black or gray
Number sold: 569

From the site: "'I've designed this tee to show that I Less Than Three All of you! A portion of proceeds will be donated to The Alzheimer’s Foundation of America!' - Davey HJ"

The campaign also contained a link to a post on David Haydn-Jones's instagram that explains the origin of the slogan and the phrase "less than three you." He ends the instagram post with the dedication, "For my Nana. And my wonderful Grandfather, Aunts, Mother and part-time caregiver who nurtured her and gave comfort. #LTTU"

Mark Pellegrino's Official "Yes" T-Shirt

Charity: Attitudes In Reverse
On Sale: July 2017 Unisex t-shirts, sweatshirts, hoodies, 3/4 raglans
Number sold: 303

From the site: "Attitudes in Reverse has a mission to provide unlimited mental health awareness and suicide prevention programs to youth and young adults regardless of ability to pay. Inspire hope for those suffering from mental pain so they seek assistance while instilling empathy and understanding of mental health disorders throughout society. Find out more here."

Mark Pellegrino announced this campaign on his twitter by stating, "Say hello to my YES t-shirt. Let's de stigmatize mental illness together." The play on the word "yes" is a reference to Lucifer and other angels requiring consent to inhabit a human vessel. Mark P continued to promote the campaign through his twitter for the duration, including a tweet as to why he was supporting Attitudes in Reverse, and an affirmation that, "For someone (like me) with depression, PTSD and generalized anxiety disorder, a reminder of what's good always helps. 😈".

While many fans supported Mark P both through shirt sales and in comments on twitter, there was some controversy during this campaign. Some fans criticized the slogan on the shirt, saying it was more of a slogan for Mark P's political ideals than for the battle against mental illness. Others referenced instances of past twitter conversations in which they would not support Mark P's behavior as a reason for not purchasing a shirt. Mark P has a history of twitter hate from Creation Entertainment convention-goers and fans of the show, with both sides referring to comments made as cyberbullying.

At the end of the campaign, after a low number of sales, Mark P tweeted that 100% of the money would be donated to Attitudes In Reverse.

Kim Rhodes & Briana Buckmaster's "Way Strong, Way Fierce, Wayward (AF)"

A letter from Kim and Briana posted to Kim's twitter.

Charity: New Leash On Life USA
On Sale: June 2017 Tanks, Ladies crew neck t-shirts, unisex t-shirts
Number sold: 4,163

From the site: "This Campaign will support New Leash on Life USA, one of the country's most unique prison-dog training programs. For more info on New Leash On Life USA click: HERE. Join us in standing with Kim & Briana to support this effort!

• A portion of all proceeds goes to New Leash on Life USA
• Orders begin shipping the last week of July.
• 100% cotton / Machine Wash / Imported
• Design Fan Artist: Riley Santangelo"
  

This campaign accompanies the media announcement from TV Line and others about the Supernatural spinoff Wayward Sisters starring Kim Rhodes that will be built into Season 13 of the show.

During the campaign, Kim and Briana posted images of themselves (and their daughters) wearing the shirts on their twitter accounts a number of times including video. Multiple contests were run through this campaign, including a chance to win a skype session with Kim and Briana and a chance to be a member of Kim and Briana's 2017 GISHWHES team.

The shirts were also modeled in pictures posted to twitter by Supernatural actors including Ruth Connell (and a flamingo), Matt Cohen, Emily Swallow, Rob Benedict, Rachel Miner, Lisa Berry, and Misha Collins.

Kim and Briana continue to be wayward as fuck.

"Always Keep Fighting" Limited Edition Apparel Relaunch

Charity: "Charities that fight against depression, self harm and suicide."
On Sale: June 2017 Hoodies, sweatshirts, t-shirts, tank tops, long-sleeved raglans, and mugs
Number Sold: (see individual AKF entries below)

After relaunching each of the previous AKF designs individually, Jared announced on twitter that the campaign would be extended for two additional days with all designs offered.

An e-mail from Represent.com reads: "Hi there! Jared knows that a lot of y'all missed out on getting your favorite #AKF tee over the past two weeks so he has relaunched all of them for 48 hours only on Represent.com. This is your last chance to show your support before these items are retired forever!"

Mark Sheppard's Official "I Win" Tee

Charity: Camp Conrad-Chinnock
On Sale: May 23 thru June 6, 2017 T-shirts, tank tops, sweatshirts, hoodies, and raglans
Number Sold: 4,134

Relaunched in August 2017 to benefit Camp Conrad-Chinnock
On Sale: August 9th thru August 23rd, 2017 T-shirts, raglans, hoodies, and mugs
Number Sold: ?

From the site: "A portion of the proceeds will benefit Camp Conrad Chinnock - a camp dedicated to demonstrating children with diabetes can have a positive camping experience."

From Mark's instagram: "A 'fitting' end to season 12. I wrote this line to sum up the feeling behind the finale. Surprise, surprise, it was cut. Seems so appropriate now! Im asking you again to join me in supporting a great cause. Thank you for all the love. xoxox "

Rob Benedict's "Rock God"

Charity: National Stroke Association
On Sale: March 2017 Hoodies, t-shirts, necklaces, beanies, and an mp3 download of Rob's cover of Fare Thee Well (Dink's song), a song featured in the episode 11.20 Don't Call Me Shurley. Rob described this download on twiiter as "a NEW version I recorded specifically to benefit @natlstrokeassoc"
Number Sold: 5,027

From the site: "This Campaign will support the National Stroke Association. Join us in standing with Rob to support this effort!

• A portion of all proceeds goes to National Stroke Association
• Orders begin shipping the second week of April
• Mp3 files will be sent in an email after your purchase is completed. The download link will expire 30 days from when the email is sent. You will have two download attempts.
• T's 100% cotton / Hoodie 50% cotton 50% polyester / Beanie 100% acrylic / Machine Wash / Imported
• Necklace 3/4" square zinc alloy charm; 18" nickel finish chain / Imported
• Design Fan Artist: Chris Campbell"
  

To promote the campaign, Rob Benedict answered questions (including his personal experience as a stroke survivor) and performed live on his Facebook. Creation Stands announced that anyone purchasing items from the campaign prior to March 12th would be entered to win a "private skype serenade" with Rob. Other actors supported and promoted the campaign by posting pictures of themselves on twitter riffing rock album covers while wearing the campaign shirt, including Kim Rhodes, Briana Buckmaster, Richard Speight, Jr, Matt Cohen (shirtless even while promoting a t-shirt campaign) Alaina Huffman, Ruth Connell and Osric Chau. The band members of Louden Swain also joined in supporting the campaign by modelling Rock God beanies.

Jared, Jensen & Misha's "LOVE" Holiday Giving

Charities:

• Lower Mainland Christmas Bureau
• Feeding America
• The Elf Factory
• Lydia Place
  

On Sale: December 2016 Hoodies, t-shirts, and beanies
Number Sold: 45,250

From the site: "Hey #SPNFamily! Join Jensen, Jared, and Misha in supporting children and families this holiday season all around the world. We'll be updating you with heart-warming announcements over the next two weeks about the families and organizations your support will be helping during the holidays.

• Orders will begin shipping the second week of January. Orders will not arrive by Christmas.
  
• Premium T-shirts 100% cotton / Hoodie 50% cotton, 50% polyester / Beanie 100% acrylic / Slouch Beanie 100% cotton / Machine Wash / Imported
  
• Design Artist: Digital Art Tree - Jamie Owen"
  

The campaign was kicked off with a video by J2M posted to Jensen's Facebook. Updates were made throughout the campaign on social media via J2M and Creation Stands, including promotional update videos and a story about a fan named Wes who was helped using funds from this campaign. On December 13th, J2M announced that everyone (in the USA per contest rules) who purchased an item from the campaign would be entered in a giveaway for a chance to win a trip to Creation Stands' Supernatural convention in Hawaii. On December 16th, the campaign was extended for four more days. On December 20th, the last day of the campaign, Creation Stands e-mailed an offer of a $10 discount code to previous buyers that could be used on Creation Stands' website during the month of January for anyone who purchased an additional item on the last day of the campaign.

Jared, Jensen and Misha model their SPN LOVE hoodies

Ruth Connell's "Rowena's Coven Couture"

Ruth models the new off-the-shoulder style shirt.

Charity: My Hope Chest
On Sale: October 2016 T-shirts, tanks and hoodies featuring the "slay" design, "Mega" scarves and "Hex" cinch bags
Number sold: 4,383

From the Creation Stands site: "This Campaign will support the foundation My Hope Chest. My Hope Chest is on a mission to make a difference in a breast cancer survivor's life. It is the only national breast reconstruction organization working to help uninsured and under insured women heal completely. Join us in standing with Ruth to support this effort!"

During the campaign, Creation Stands and Ruth offered a number of giveaway raffles for anyone purchasing an item from the campaign, including a Skype call with Ruth, a silver V Club charm, and a Gold Pass to any Supernatural convention.

Other actors from Supernatural, as well as crew and friends of the cast, supported the campaign by modeling the Coven Couture during its duration. These photographs were shared primarily on their personal twitters and include the following:

• Jensen, Jared, and Misha
• Rob Benedict

A letter from Ruth accompanying this campaign.

• Lisa Berry
• Briana Buckmaster
• Osric Chau
• Matt Cohen
• Misha Collins
• Theo Devaney
• Alaina Huffman
• Clif Kosterman
• Jason Manns
• Kathryn Newton
• Timothy Omundson
• Mark Pellegrino
• Kim Rhodes
• Chris Schmelke
• Mark Sheppard
• Samantha Smith
• Richard Speight, Jr
• Emily Swallow

"Always Keep Fighting" Round Seven: Jared & Jensen "Family Has Your Back"

Charity: "Charities that fight against depression, self harm and suicide."
On Sale: October 2016 Hoodies, sweatshirts, t-shirts, tank tops, and long-sleeved raglans, all offered in a range of colors To celebrate the premiere of Season 12, on October 13th, 2016, Jared and Jensen extended the campaign with the addition of baseball caps.
Number Sold: 52,413

From the site: "'It's been 12 years together which makes us all family.' Join the AKF cause and help fund charities that fight against depression, self harm and suicide. **Commemorative "12" button pin exclusively accompanies every Pullover Hoodie purchase**
"12 YEARS TOGETHER BUT FOREVER A FAMILY
"It's been 12 years of nonstop excitement and thrilling adventure with Jared Padalecki and Jensen Ackles. Whether you've rooted for them on screen or off, the two friends have been keen supporters of each other's work with the Always Keep Fighting, Love Yourself First and I Am Enough campaigns. Help these two celebrate 12 years of family with this limited edition Jared & Jensen, "Family Always Has Your Back" campaign.
"COMMEMORATIVE BUTTON PIN EXCLUSIVELY ACCOMPANIES EVERY PULLOVER HOODIE PURCHASE TO HONOR 12 YEARS OF FAMILY!
"IF YOU MISSED THE FACEBOOK LIVE EVENT WITH JARED AND JENSEN WATCH IT BELOW!"

Relaunched in June 2017
On sale: TWO DAYS ONLY, June 3rd thru June 5th, 2017 Hoodies, sweatshirts, raglans, t-shirts, tanktops, and mugs
Number Sold: 32,249

From the Represent website: "FAMILY ALWAYS HAS YOUR BACK! Back by popular demand for 2 days only with an official #AKF 12 years sleeve print! Join the AKF movement and help fund charities that fight depression, self harm and suicide. *Ships Worldwide*"

With the relaunch, Jared posted to his twitter, "Today is LAST DAY EVER to support the #FAHYB http://represent.com/jared relaunch! We are already starting to make a difference to those in need"

J2 announce the campaign will be extended for 72 hours longer to include trucker hats.

Osric Chau's "On the Hunt"

A letter from Osric accompanying this campaign.

Charity: Random Acts
On Sale: August - September 2016 T-shirts and tanks offered in variants of three colors (Team Red, Team Blue, and Team Yellow)
Number sold: 1,129

From the Creation Stands site: "This Campaign will support Random Acts' Dreams 2 Acts Fund. Random Acts has joined together with volunteers to build a Center for Human Development which serves as the campus for a free High School in San Juan del Sur and fund the purchase of a bus to transport students to the school. Join us in standing with Osric to support this effort!

• A portion of all proceeds goes to Random Acts
• Orders ship 2 weeks after this campaign ends (Approximately 3rd week of September)
• T's 100% cotton / Hoodie & Sweatshirt 50% cotton 50% polyester / Cinch Bag 50% cotton 50% polyester / Machine Wash / Imported
• Design Fan Artist: Justyna Rerak"
  

Osric shows off the front and back designs of the shirt.

Mark Sheppard's "Make Hell Great Again"

Charity: Camp Conrad-Chinnock
On Sale: August 1 thru Aug 12, 2016 T-shirts, tank tops, and sweatshirts
Number Sold: 3,697

From the site: "He may be at the top of Hell's hierarchy, but English actor Mark Sheppard keeps charitable giving at the very top of his earthly duties. Join Mark in 'Making Hell Great Again' by providing children suffering from diabetes the chance to enjoy in all of the earthly delights of camp."

"Always Keep Fighting" Round Six: AKF "I Am Enough"

Charity: OneOrlando and the Equality Florida Institute (also presumably The Pack Fund)
On Sale: June 20, 2016 thru July 4, 2016 Hoodies, t-shirts, and tank tops, some styles offered in both rainbow and non-rainbow color schemes against a black, blue, or gray background
Number Sold: 33,465

From the site: "I AM ENOUGH! And so are YOU. In addition to finding charities that support the fight against depression, self harm and suicide a portion of the proceeds of the Rainbow tee will be donated to OneOrlando and Equality Florida's Pulse Victims Fund. --Jared"

And from further down the page: "The red heart, 'I am Enough' shirt will benefit the charities that Jared has supported in his previous campaigns to help raise awareness and end the social stigma around mental health."

Relaunched in June 2017
On sale: TWO DAYS ONLY, June 1st thru June 2nd, 2017 Hoodies, sweatshirts, raglans, t-shirts, tanktops, (all offered in both rainbow or white/pink color schemes) and mugs
Number Sold: 26,556 + 4,759

From the Represent website: "'I AM ENOUGH...and so ARE YOU!' Back by popular demand for 2 days only with an official #AKF 12 years sleeve print ! Join the AKF movement and help fund charities that fight depression, self harm and suicide. More Styles in Drop Down Menu. *Ships Worldwide*"

During the campaign, Jared commented on his twitter, "In honor of #LGBTPrideMonth and the http://represent.com/jared campaign, we are relaunching the rainbow #IAE tee for one day!! #AKF"

Kim Rhodes & Briana Buckmaster's "Wayward AF"

A letter from Kim and Briana accompanying this campaign.

Charity: Random Acts
On Sale: June 2016 Tanks, t-shirts, hoodies, and cinch bags
Number sold: ~7,500

Relaunched in February 2017 to benefit New Leash On Life
On Sale: February 20th thru March 1st, 2017 Pet tags, necklaces, beanies, tanks, t-shirts, hoodies, ornaments
Number Sold: 10,655

From the site: "This Campaign will support Random Acts' Dreams 2 Acts Nicaragua project. Random Acts has joined together with volunteers to build a Center for Human Development which serves as the campus for a free High School in San Juan del Sur. Join us in standing with Kim & Briana to support this effort!"

Creation Stands, hosting the campaign, announced in a tweet that anyone purchasing a shirt by June 3rd would be entered in a chance to win a skype chat with Kim and Briana.

Throughout the campaign, Kim and Briana posted images of themselves in the shirts (and without pants on twitter and tumblr that became increasingly risque. Other SPN actors joined in the fun to support the cause, including Ruth Connell, Misha Collins and Matt Cohen, Rob Benedict, Richard Speight Jr., and Osric Chau.

Kim and Briana are wayward as fuck.

"Always Keep Fighting" Round Five: AKF One Year Anniversary

Charity: The Pack Fund and the SPNFamily Crisis Support Network
On Sale: March 3, 2016 thru March 17, 2016 Hoodies, t-shirts, 3/4-sleeve shirts, sweatshirts, and tank tops, some styles offered in black, gray, navy, royal blue, and purple
Number Sold: 39,046 + 1,044

From the site: "Loving yourself is vital in the fight against mental health problems, so I want to encourage y'all to focus on loving yourselves first... each and every one of you is worthy. --Jared"

Jared announced in a tweet that he would call one fan selected at random from everyone who purchased this shirt within the first 48 hours. In a livestream two days later, he named the fan who had won. Throughout the campaign, he continued to offer surprise gifts to randomly selected fans who had purchased shirts, including an AKF shirt from his own collection and an autographed script, as well as thanking fans repeatedly in livestreams on his facebook. Misha Collins also supported the campaign throughout the duration, with status updates and pictures of himself in an AKF shirt posted to his twitter.

Relaunched in May 2017
On sale: TWO DAYS ONLY, May 28th thru May 31st, 2017 Hoodies, sweatshirts, raglans, t-shirts, tanktops, and mugs
Number Sold: 22,257

From the Represent website: "LOVE YOURSELF FIRST! Back by popular demand for 2 days only with an official #AKF 12 years sleeve print ! Join the AKF movement and help fund charities that fight depression, self harm and suicide. More styles in the drop down menu. *SHIPS WORLDWIDE*"

Jared went on to tweet, "We've raised so much money from http://represent.com/Jared that I'm donating $120,000 today to #CrisisSupportHotline and anti-bullying!! #LYF"

Jensen and Misha's "You Are Not Alone" T-Shirt

Charity: SPNFamily Crisis Support Network
On Sale: February 12, 2016 thru February 28, 2016 T-shirts, hoodies, long-sleeved shirts, and drawstring bags
Number Sold: 40,074

From the site: "Let us start by saying thank you to all the fans that have been with us over the past 10 years! The thing we love most about Supernatural fans is the sense of community. We are so appreciative to have you in our lives and we want you to know that You Are Not Alone."

During this campaign, Misha posted on his twitter that he would call a number of fans who purchased the shirt within the first weekend it was on sale. He mentioned in another tweet that a randomly selected fan who purchased the shirt would also win a skype session with him and Jensen. It was later announced that all buyers from this campaign would be automatically eligible for Jensen and Misha's "Hawaii Hook-up" Sweepstakes.

Jensen and Misha pose in their YANA shirts on the set.

Kim Rhodes & Briana Buckmaster's "Wayward Daughters"

Charity: Random Acts
On Sale: December 2015 T-shirts and hoodies
Number sold: 2,347

Relaunched in August 2016 to benefit Random Acts' Dreams 2 Acts Nicaragua project once again.
On Sale: August 8th thru August 22nd, 2016 T-shirts, tanks, hoodies, and cinch bags
Number Sold: 1,259

Wayward Daughters is a collaboration and we elected to support Random Acts. I have personal reasons for this as well. I have been wayward much of my life. Often it was by choice, opting to belligerently pursue the road less traveled because it led someplace I shouldn't go. Other times it was by failure and I'd wind up sitting alone among the metaphorical thorn bushes, weeping and hoping for guidance. Or at least an end to the self-inflicted pain. I was judged, I was scolded, I was silenced, I was mocked, I was ignored... but there was only one thing that ever brought me home. An act of kindness. It costs me nothing to be kind. It gives me everything. And practicing kindness now includes how I treat myself. I still identify as wayward. But we all do, don't we? A little? So supporting Random Acts seems a pretty logical thing for Wayward Daughters to do. – Kim Rhodes, From the Creation Stands campaign site

Kim and Briana wear the shirt.

Wayward Daughters supporting Random Acts seems like a pretty obvious pairing to me. The movement behind Wayward daughters is inspired by the idea that we are all capable of finding our greater selves. Every set-back, every time we fall, it gives us new opportunity to rise up. But doing it alone can be tricky. That’s why we need to band together to support each other. To be there to lend a hand when one of us is feeling too weak. My dream for Wayward daughters is that it becomes a symbol to silently say “Go. Be you. I've got your back”. Random Acts is the perfect embodiment of such words. They are there to not only help you, but to also teach and encourage you to help others. They are an incredible charity and I am truly grateful and humbled to have an opportunity to help them. – Briana Buckmaster, From the Creation Stands campaign site

"Always Keep Fighting" Thanksgiving specials

Charity: A portion of proceeds goes to The Pack Fund a joint fund set up by Jared & Jensen, and various causes promoting mental health awareness.
On Sale: November 2015 Beanies and Letterman Jacket

"Always Keep Fighting" Round Four

Charity: A portion of proceeds goes to The Pack Fund a joint fund set up by Jared & Jensen, and various causes promoting mental health awareness.
On Sale: July 2015 T-shirts
Number Sold: 45,999

Relaunched in May 2017
On sale: TWO DAYS ONLY, May 26th thru May 28th, 2017 Hoodies, sweatshirts, raglans, fitted t-shirts, cotton t-shirts, racerback tanktops, and mugs
Number Sold: 18,899 + 1,590

From the Represent website: "The SPNFamily is Forever. Back by popular demand for 2 days only with an official #AKF 12 years sleeve print ! Join the AKF movement and help fund charities that fight depression, self harm and suicide. More styles in the drop down menu. *SHIPS WORLDWIDE*" Jared promoted the relaunch on his facebook.

Jim Beaver's "Family Don't End With Blood"

Charity: 100% of all profits go to Rainbow House, a charity providing free food & clothing to the poor of the Cherokee Reservation in northeast Oklahoma. Click here to support directly.
On Sale: Sept. 16 thru Sept. 30, 2015 T-shirts
Number Sold: 2,208

Relaunched in November 2015 to benefit the John Wayne Cancer Foundation.

Relaunched in June 2016 once again to benefit the John Wayne Cancer Foundation.
On sale: May 27th thru June 9th, 2016 T-shirts
Number Sold: ?

"Always Keep Fighting" Round Three

Charity: A portion of proceeds goes to a joint fund set up by Jared & Jensen, and various causes promoting mental health awareness.
On Sale: July 2015 T-shirts
Number Sold: 40,152

Relaunched in May 2017
On sale: TWO DAYS ONLY, May 24th thru May 26th, 2017 Hoodies, sweatshirts, raglans, fitted t-shirts, cotton t-shirts, "Next Level Female The Boyfriend" t-shirts, and mugs
Number Sold: ? + 603

Jared promoted the relaunch on his twitter and in a livestream on his facebook.

Jared and Jensen's "Always Keep Fighting" Round Two

Charity: Proceeds will go to a joint fund set up by Jared Padalecki & Jensen Ackles
On Sale: April 2015 T-shirts and totes and Phone Cases
Number Sold: 70,121 (58,195 in original launch) t-shirts. 2,510 phone cases and 526 kid's t-shirts sold.

On 16th April 2015, Jared and Jensen launched a new, joint campaign with a video on Jared's Facebook page. They announced their intention to set up a joint fund that would distribute the money raised to various organizations.

Relaunched in May 2017
On sale: TWO DAYS ONLY, May 21st thru May 23rd, 2017 Hoodies, sweatshirts, raglans, fitted t-shirts, cotton t-shirts, "Next Level Female The Boyfriend" t-shirts, and mugs
Number Sold: 13,336 + 966

A messages from Jared on Represent reads, "Moose & Squirrel say Always Keep Fighting! Join the AKF movement and help fund charities that fight against depression, self harm and suicide." Jared also promoted the relaunch on his twitter.

Jared's "Always Keep Fighting" T-shirt

Charity: To Write Love On Her Arms, The Wounded Warrior Project and A.I.R. Attitudes In Reverse - Student Suicide Prevention - Mental Health
On Sale: March, 2015
Number Sold: 46,436

From the t-shirt site: "When life beats you down, NEVER give up. Proceeds from my FIRST EVER limited edition shirt will go to "To Write Love On Her Arms", to help people struggling with depression, addiction, self-injury and suicide."

Relaunched in May 2017
On sale: TWO DAYS ONLY, May 18th thru May 20th, 2017 Sweatshirts, Raglans, Fitted t-shirts, cotton t-shirts, "female" t-shirts, and mugs
Number Sold: 9,563 + 793

A messages from Jared on Represent reads, "Join the AKF movement and help fund charities that fight against depression, self harm and suicide" and on twitter, "In honor of tonight's Season 12 finale we're relaunching the original #AKF shirts, with a special sleeve symbol :)" and "Y'all inspire me everyday!!"

Help the Trans support Homeboy Industries!

Charity: Homeboy Industries
On Sale: April, 2015
Number Sold: 70

The t-shirt featured a photo of Lauren with Osric Chau (dressed as Gaara from Naruto) taken by Creation Photographer Chris Schmelke. The shirt has the slogan "Death doesn't conquer all, love does].

Jensen's "SPN Family" T-shirt

Charity: Proceeds will go to a joint fund set up by Jared Padalecki & Jensen Ackles
On Sale: February, 2015
Number Sold: 8,245

From Jensen: “It’s been 10 seasons together…which makes us all family. That inspired me to design my first ever T-shirt for you. “A man who doesn’t spend time with his family can never be a real man” -Don Corleone. Here’s to the SPNFamily!”

The t-shirt design echos a poster from The Godfather featuring Marlon Brando as Don Corleone.

Jensen wears Jensen.

Mark Sheppard's "Diabetes No" T-shirt

Charity: Diabetes Education and Camping Association and Camp Conrad-Chinnock
On Sale: January, 2015]
Number Sold: ?

From Mark Sheppard:

My son Will, a type 1 diabetic, and I are donating our profits from this shirt to help support DCES and Camp Conrad-Chinnock, A sleep away camp for diabetic kids. Mark xoxoxo

Mark and Will - the inspiration for the t-shirt design.

Osric's Advanced Placement T-shirt

Charity: Random Acts
On Sale: December 2014 - January, 2015
Number Sold: 984

From Osric: "It's official, I’ve got my first fan shirt! I designed this shirt with one of my favorite artists, so I hope you like it!”

Misha's Random Act T-shirt

Charity: Random Acts
On Sale: December 2014 - January, 2015
Number Sold: 2,159
Fan Design by Serina Mercardo

Jensen flaunts his tee at Salute to Supernatural San Francisco 2015 photo by Claudine Hummel

Misha's Holiday T-shirt

Charity: Random Acts
On Sale: November, 2014
Number Sold: 8,508

From Misha: I got sentimental watching SPN last night. It's been many years working on this show. Even longer for some others. Kids have been born, people have passed away. Lives have been touched. In 2010 i banded together with some SPN fans to start Random Acts. Since then we have funded and inspired thousands of charitable acts including the construction of an orphanage and the funding of a school. We have big ambitions for this coming year. We're going to try to build another school and launch a charity crowdsourcing platform that we hope will move mountains. If you want to support these projects, you can buy a T-shirt. 100% of proceeds will go to Random Acts and you will have a nice, warm shirt in time for the holidays. Buy a shirt and i promise we'll try to galvanize some good with the money we raise. (It's also a clever way for me to realize my life-long dream of resting my head on your chest. (Source)