- America: a nation of greatness. A nation of hardworking individuals. And rest assured no one works harder for you than SucroCorp. Here at SucroCorp, your wellbeing is our number one priority. Sucrocorp: eat well, live well.
During the episode a fake ad aired for this corporation. Presumably a subsidiary of Richard Roman Enterprises, the name and images of corn in the ad are a reference to high fructose corn syrup, a commonly used sweetener in the U.S. which is suspected of being an increased source of weight gain and also to contain source of mercury, a neurotoxin. Both obesity and altered brain functions which are similar to the effects of the food additive being trialed in the turducken sandwiches at Biggerson’s in 7.09 How to Win Friends and Influence Monsters.
Dick Roman does a TV interview in which he explains that SucroCorp. will focus on making food better and healthier for Americans. Dick holds Kevin Tran and his mother captive here and later summons Crowley into a Devil's Trap after learning from The Word of God about how Crowley's blood is the key to a Leviathan-killing weapon.
At SucroCorp., Dick holds Kevin Tran prisoner and makes a deal with Crowley. He meets with his fellow Leviathans and presents his plan to them: taking over the U.S.A. and feeding on its population. To protect himself, Dick has many of the Leviathans at SucroCorp take on his form to confuse Sam and Dean. In order to kill Dick, Sam, Dean, Meg and Castiel attack SucroCorp with Sam, Dean and Castiel sneaking in while Meg creates a distraction by driving the Impala through SucroCorp's front gate and giant glass sign, drawing out the Leviathan guards which she dispatches. Sam rescues Kevin while Dean and Castiel track down the real Dick in SucroCorp's lab. There, they dispatch a Leviathan scientist and kill Dick, but get pulled to Purgatory with his soul. Crowley shows up, takes Kevin prisoner and leaves, informing Sam of an army of demons outside waiting to take care of the remaining Leviathans in the building.