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*Low: '''2.72 million viewers''' for [[2.22 All Hell Breaks Loose: Part Two]]
 
*Low: '''2.72 million viewers''' for [[2.22 All Hell Breaks Loose: Part Two]]
 
*Mean (average), Total Viewers: '''3.28 million viewers'''
 
*Mean (average), Total Viewers: '''3.28 million viewers'''
−
*Mean (average), A18-49 demographic: '''1.4 rating point'''
+
*Mean (average), A18-49 demographic: '''1.1 rating point'''
  
 
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Revision as of 09:56, 9 May 2018


This page aims to keep track of how Supernatural does in media ratings and DVD sales. Please add information if you've got it, and remember to link to your source.


Nielsen Ratings

About the Ratings data on this page

  • All final national ratings, all ratings are LIVE+SD (LIVE + Same Day viewers, all viewers who watched live plus those who watched by 3am the same night).
  • Key Demographics:
    • A18-49 - Adults aged 18-49 demographic.
    • A18-34 - Adults aged 18-34 demographic.
    • W18-34 - Women aged 18-34 demographic. This is The CW's target demographic.
    • Note: A18-49, A18-34, and W18-34 are represented in rating point/share format: e.g., 1.5/4, which means 1.5% of Americans with TVs in that demographic and 4% of Americans with TVs turned on in that demographic were watching the show.
  • RET - Retention of lead-in's audience
    • lead-in for 2005-6 season (episodes 1.01-1.16, Tuesday @ 9pm ET): Gilmore Girls
    • lead-in for 2005-6 (episodes 1.17-1.22) season, 2006-7, 2007-8, and 2008-9 seasons (Thursday @ 9pm ET): Smallville
    • lead-in for 2009-10 season (Thursday @ 9pm ET): The Vampire Diaries
    • lead-in for 2010-11 season (Friday @ 9pm ET): Smallville
    • lead-in for 2011-12 season (Friday @ 9pm ET): Nikita
    • lead-in for 2012-13 season (Wednesday @ 9pm ET): Arrow
    • lead-in for 2013-14 season (Tuesday @ 9pm ET): The Originals
    • lead-in for 2014-15 season (Tuesday @ 9pm ET): The Flash and (after March 18th Wednesday @ 9pm ET) Arrow
  • CW Rank represents Supernatural's rank among CW shows for the Monday-Sunday week by total viewers.
  • For information on interpreting these numbers, see The Futon Critic's F.A.Q..
  • Sources: TV by the Numbers, PI Feedback forums/TV Media Insights forums, Sitcoms Online Boards, The Futon Critic, TV Series Finale. Data from Nielsen Media Research.

2015-2016 (Season Eleven)

  • High: 3.12 million viewers for 11.04 Baby
  • Low: 2.46 million viewers for 11.03 The Bad Seed
  • Average Total Viewers: 2.27 million viewers
  • Average A18-49 demographic: 1.0 rating point
Episode Title Original Airdate Viewers RET A18-49 CW Rank
11.01 Out of the Darkness, Into the Fire 10.07.2015 3.07 million  % 1.5
11.02 Form and Void 10.14.2015 2.8 million  % 1.2
11.03 The Bad Seed 10.21.2015 2.46 million  % 1.1
11.04 Baby 10.28.2015 3.12 million  % 1.3
11.05 Thin Lizzie 11.04.2015 2.65 million  % 1.1
11.06 Our Little World 11.11.2015 2.76 million  % 1.3
11.07 Plush 11.18.2015 2.68 million  % 1.2
11.08 Just My Imagination 12.02.2015 3.04 million  % 1.3
11.09 O Brother Where Art Thou? 12.09.2015 2.96 million  % 1.3
11.10 The Devil in the Details 01.20.2016 2.85 million  % 1.2
11.11 Into the Mystic 01.27.2016 2.88 million  % 1.2
11.12 Don't You Forget About Me 02.03.2016 2.77 million  % 1.2
11.13 Love Hurts 02.10.2016 2.85 million  % 1.2
11.14 The Vessel 02.17.2016 2.94 million  % 1.2
11.15 Beyond the Mat 02.24.2016 2.85 million  % 1.2
11.16 Safe House 03.23.2016 2.79 million  % 1.2
11.17 Red Meat 03.30.2016 2.50 million  % 1.1
11.18 Hell's Angel 04.06.2016 2.75 million  % 1.2
11.19 The Chitters 04.27.2016 2.67 million  % 1.2
11.20 Don't Call Me Shurley 05.04.2016 2.77 million  % 1.2
11.21 All in the Family 05.11.2016 2.65 million  % 1.2
11.22 We Happy Few 05.18.2016 2.72 million  % 1.2
11.23 Alpha and Omega 05.25.2016 2.99 million - 1.3

2014-2015 (Season Ten)

Episode Title Original Airdate Viewers RET A18-49 CW Rank
10.01 Black 10.07.2014 2.500 million 58% 1.10 3rd
10.02 Reichenbach 10.14.2014 2.129 million 57% 0.96 3rd
10.03 Soul Survivor 10.21.2014 2.078 million 59% 0.89 3rd
10.04 Paper Moon 10.28.2014 1.926 million 56% 0.79 3rd
10.05 Fan Fiction 11.11.2014 2.169 million 64% 0.89 3rd
10.06 Ask Jeeves 11.18.2014 2.544 million 70% 0.99 3rd
10.07 Girls, Girls, Girls 11.25.2014 2.300 million 65% 0.89 2nd
10.08 Hibbing 911 12.02.2014 2.330 million 58% 0.92 3rd
10.09 The Things We Left Behind 12.09.2014 2.622 million 65% 1.00 3rd
10.10 The Hunter Games 01.20.2015 2.423 million 67% 0.91 3rd
10.11 There's No Place Like Home 01.27.2015 2.061 million 56% 0.74 3rd
10.12 About a Boy 02.03.2015 2.215 million 61% 0.82 3rd
10.13 Halt & Catch Fire 02.10.2015 1.977 million 54% 0.80 3rd
10.14 The Executioner's Song 02.17.2015 2.090 million 57% 0.85 3rd
10.15 The Things They Carried 03.18.2015 1.728 million 76% 0.65 4th
10.16 Paint It Black 03.25.2015 1.699 million 70% 0.73 4th
10.17 Inside Man 04.01.2015 1.700 million 73% 0.60 4th
10.18 Book of the Damned 04.15.2015 1.757 million 71% 0.65 4th
10.19 The Werther Project 04.22.2015 1.633 million 71% 0.67 4th
10.20 Angel Heart 04.29.2015 1.737 million 78% 0.70 3rd
10.21 Dark Dynasty 05.06.2015 1.450 million 60% 0.60 4th
10.22 The Prisoner 05.13.2015 1.749 million 70% 0.70 3rd
10.23 Brother's Keeper 05.20.2015 1.728 million - 0.70 2nd

2013-2014 (Season Nine)


Episode Title Original Airdate Viewers RET A18-49 A18-34 W18-34 CW Rank
9.01 I Think I'm Gonna Like It Here 10.08.2013 2.592 million 133% 1.20 1.2 2nd
9.02 Devil May Care 10.15.2013 2.331 million 90% 1.05 1.3 3rd
9.03 I'm No Angel 10.22.2013 2.335 million 122% 1.06 0.8 3rd
9.04 Slumber Party 10.29.2013 2.192 million 110% 1.06 1.1 2nd
9.05 Dog Dean Afternoon 11.05.2013 2.150 million 100% 0.94 1.0 3rd
9.06 Heaven Can't Wait 11.12.2013 2.360 million 100% 1.05 1.2 4th
9.07 Bad Boys 11.19.2013 2.009 million - 0.95 1.1 3rd
9.08 Rock and a Hard Place 11.26.2013 2.392 million 100% 1.06 0.9 1st
9.09 Holy Terror 12.03.2013 2.419 million 110% 1.13 1.4 2nd
9.10 Road Trip 1.14.2014 2.210 million 111% 1.03 1.1 2nd
9.11 First Born 1.21.2014 2.648 million 100% 1.09 1.1 2nd
9.12 Sharp Teeth^ 1.28.2014 2.757 million 120% 1.20 1.4 2nd
9.13 The Purge 2.04.2014 2.463 million 111% 1.02 0.9 2nd
9.14 Captives 2.25.2014 2.120 million 125% 0.96 1.1 2nd
9.15 #thinman 3.04.2014 1.928 million 112% 0.93 1.0 3rd
9.16 Blade Runners 3.18.2014 1.862 million 128% 0.85 0.8 4th
9.17 Mother's Little Helper 3.25.2014 2.254 million - 1.01 0.9 3rd
9.18 Meta Fiction 4.15.2014 1.602 million 100% 0.73 0.7 4th
9.19 Alex Annie Alexis Ann 4.22.2014 2.099 million 150% 0.91 0.9 2nd
9.20 Bloodlines 4.29.2014 2.034 million 125% 0.95 1.0 2nd
9.21 King of the Damned 5.06.2014 1.592 million 133% 0.79 0.7 3rd
9.22 Stairway to Heaven 5.13.2014 1.739 million 100% 0.78 0.7 3rd
9.23 Do You Believe in Miracles? 5.20.2014 2.296 million - 1.13 1.2 1st

^ State of the Union address aired on all other broadcast channels, and this may have caused a significant rise in viewership.

2012-2013 (Season Eight)

  • High: 2.51 million viewers for 8.02 What's Up, Tiger Mommy?
  • Low: 1.78 million viewers for 8.05 Blood Brother
  • Average Total Viewers: 2.52 million viewers (average 3rd overall among CW shows)
  • Average A18-49 demographic: 1.1 rating point


Episode Title Original Airdate Viewers RET A18-49 A18-34 W18-34 CW Rank
8.01 We Need to Talk About Kevin 10.03.2012 1.85 million 203% 0.8/2 0.9/2 1st
8.02 What's Up, Tiger Mommy? 10.10.2012 2.51 million 61% 1.0/3 1.0/3 1.0/3 4th
8.03 Heartache 10.17.2012 2.13 million 60% 1.0/3 3rd
8.04 Bitten 10.24.2012 1.86 million 53% 0.7/2 4th
8.05 Blood Brother 10.31.2012 1.78 million 58% 0.8/2 0.7/2 0.8/3 3rd
8.06 Southern Comfort 11.07.2012 2.321 million 62% 1.0/2 0.9/3 0.9/2 3rd
8.07 A Little Slice of Kevin 10.31.2012 2.322 million 61% 1.0/3 1.0/3 1.0/3 3rd
8.08 Hunteri Heroici 11.28.2012 2.00 million 53% 0.8/2 3rd
8.09 Citizen Fang 12.05.2012 2.058 million 61% 0.9/3
8.10 Torn and Frayed 01.16.2013 1.99 million 65% 0.9/2
8.11 LARP and the Real Girl 01.23.2013 2.01 million 64% 0.9/2
8.12 As Time Goes By 01.30.2013 2.12 million 71% 0.9/2
8.13 Everybody Hates Hitler 02.06.2013 2.29 million 77% 1.0/3
8.14 Trial and Error 02.13.2013 2.41 million 73% 1.0/3
8.15 Man's Best Friend with Benefits 02.20.2013 2.10 million 66% 0.9/2
8.16 Remember the Titans 02.27.2013 2.13 million 67% 0.9/2
8.17 Goodbye Stranger 03.20.2013 2.16 million 71% 1.0/3
8.18 Freaks and Geeks 03.27.2013 2.23 million 84% 1.0/3
8.19 Taxi Driver 04.03.2013 1.90 million 65% 0.8/2
8.20 Pac-Man Fever 04.24.2013 2.28 million 77% 1.0/3
8.21 The Great Escapist 05.01.2013 2.07 million 72% 0.9/3
8.22 Clip Show 05.08.2013 2.07 million 79% 1.0/2

2011-2012 (Season Seven)


Episode Title Original Airdate Viewers RET A18-49 A18-34 W18-34 CW Rank
7.01 Meet the New Boss 09.23.2011 2.011 million 109% 0.8/3 0.7/3 0.9/3 3rd
7.02 Hello, Cruel World 09.30.2011 1.800 million 104% 0.7/2 5th
7.03 The Girl Next Door 10.07.2011 1.720 million 110% 0.7 0.7/3 0.7/2 4th
7.04 Defending Your Life 10.14.2011 1.690 million 102% 0.8/2
7.05 Shut Up, Dr. Phil 10.21.2011 1.915 million 113% 0.8/2 0.8/3 0.8/3
7.06 Slash Fiction 10.28.2011 1.737 million 98% 0.7/2
7.07 The Mentalists 11.04.2011 1.839 million 103% 0.8/2 0.7/3 0.8/3
7.08 Season Seven, Time for a Wedding! 11.11.2011 1.850 million 98% 0.8/2 0.7/3 0.8/3 4th
7.09 How to Win Friends and Influence Monsters 11.18.2011 1.55 million 87% 0.7 0.6/2 0.7/2 6th
7.10 Death's Door 12.02.2011 1.89 million 113% 0.7
7.11 Adventures in Babysitting 01.06.2012 1.82 million 117% 0.8
7.12 Time After Time 01.13.2012 1.55 million 104% 0.7
7.13 The Slice Girls 02.03.2012 1.72 million 119% 0.8
7.14 Plucky Pennywhistle's Magical Menagerie 02.10.2012 1.88 million 130% 0.8
7.15 Repo Man 02.17.2012 1.74 million 115% 0.8
7.16 Out with the Old 03.16.2012 1.73 million 115% 0.7
7.17 The Born-Again Identity 03.23.2012 1.63 million 112% 0.6
7.18 Party On, Garth 03.30.2012 1.78 million 135% 0.7
7.19 Of Grave Importance 04.20.2012 1.57 million 113% 0.7
7.20 The Girl with the Dungeons and Dragons Tattoo 04.27.2012 1.75 million 136% 0.7
7.21 Reading Is Fundamental 05.04.2012 1.66 million 136% 0.7
7.22 There Will Be Blood 05.11.2012 1.58 million 126% 0.7
7.23 Survival of the Fittest 05.18.2012 1.56 million 110% 0.7/2

2010-2011 (Season Six)


Episode Title Original Airdate Viewers RET A18-49 A18-34 W18-34 CW Rank
6.01 Exile on Main St. 09.24.2010 2.90 million 97% 1.3/4 1.4/5 1.3/5 4th
6.02 Two and a Half Men^ 10.01.2010 2.33 million 98% 1.0/4 1.0/4 0.9/4 5th
6.03 The Third Man^ 10.08.2010 2.16 million 94% 0.9/3 1.1/5 1.0/4 4th
6.04 Weekend at Bobby's 10.15.2010 2.84 million 89% 1.2/4 1.3/5 1.3/5 3rd
6.05 Live Free or Twihard 10.22.2010 2.47 million 95% 1.1/4 1.2/5 1.1/4 5th
6.06 You Can't Handle the Truth 10.29.2010 2.52 million 85% 1.1/4 1.2/4 1.3/5 4th
6.07 Family Matters 11.05.2010 2.46 million 94% 1.1/4 1.2/5 1.4/5 4th
6.08 All Dogs Go to Heaven^ 11.12.2010 2.09 million 72% 0.9/3 0.8/3 0.9/3 4th
6.09 Clap Your Hands If You Believe...^ 11.19.2010 1.935 million 74% 0.9/3 1.0/4 1.1/4
6.10 Caged Heat 12.03.2010 2.148 million 78% 1.0/3 0.8/3 0.8/3
6.11 Appointment in Samarra 12.10.2010 2.271 million 89% 1.0/3 1.0/4 1.1/4
6.12 Like a Virgin 02.04.2011 2.254 million 95% 1.0/3 1.1/4 1.3/4
6.13 Unforgiven 02.11.2011 1.974 million 84% 0.9/3 0.8/3 0.8/3
6.14 Mannequin 3: The Reckoning 02.18.2011 2.248 million 101% 1.0/3 1.0/4 1.0/4
6.15 The French Mistake 02.25.2011 2.184 million 85% 1.0/3 1.1/4 0.9/3
6.16 ...And Then There Were None 03.04.2011 2.137 million 98% 1.0/3 1.0/3 1.0/4
6.17 My Heart Will Go On 04.15.2011 2.257 million 95% 0.9/3 0.9/3 0.9/3
6.18 Frontierland 04.22.2011 1.904 million 81% 0.9/3 0.7/3 0.6/2
6.19 Mommy Dearest 04.29.2011 2.010 million 101% 0.9/3 0.9/3 1.1/4
6.20 The Man Who Would Be King 05.06.2011 2.113 million 102% 1.0/3 1.1/4 1.0/4
6.21 Let It Bleed 05.20.2011 2.02 million 0.8/3
6.22 The Man Who Knew Too Much 05.20.2011 2.11 million 0.8/3

^ Pre-empted in a major market - Supernatural was not aired in one or more major cities at any time during the night of the original airdate, and this may have caused a significant drop in viewership.

2009-2010 (Season Five)

  • High: 3.40 million viewers for 5.01 Sympathy for the Devil
  • Low: 2.28 million viewers for 5.13 The Song Remains the Same
  • Average Total Viewers: 2.67 million viewers
  • Average A18-49 demographic: 1.22 rating point
  • Average A18-34 demographic: 1.33 rating point
  • Average W18-34 demographic: 1.45 rating point
Episode Title Original Airdate Viewers RET A18-49 A18-34 W18-34 CW Rank
5.01 Sympathy for the Devil 09.10.2009 3.40 million 69% 1.4/4 1.4/4 1.7/5 2nd
5.02 Good God, Y'All 09.17.2009 2.78 million 74% 1.2/3 1.3/4 1.7/5 3rd
5.03 Free to Be You and Me 09.24.2009 2.66 million 70% 1.2/3 1.2/3 1.5/4 3rd
5.04 The End 10.01.2009 2.60 million 74% 1.2/3 1.4/4 1.6/4 3rd
5.05 Fallen Idol 10.08.2009 2.47 million 70% 1.2/3 1.4/4 1.3/3 3rd
5.06 I Believe the Children Are Our Future 10.15.2009 2.58 million 66% 1.2/3 1.3/4 1.4/4 3rd
5.07 The Curious Case of Dean Winchester 10.29.2009 2.92 million 70% 1.4/3 1.5/4 1.4/4 3rd
5.08 Changing Channels 11.05.2009 2.65 million 65% 1.2/3 1.4/4 1.4/4 4th
5.09 The Real Ghostbusters^ 11.12.2009 2.69 million 66% 1.3/3 1.5/4 1.5/4 3rd
5.10 Abandon All Hope...^ 11.19.2009 2.51 million 70% 1.2/3 1.5/4 1.5/4 3rd
5.11 Sam, Interrupted 01.21.2010 2.85 million 77% 1.3/3 1.5/4 1.5/4 2nd
5.12 Swap Meat 01.28.2010 2.71 million 73% 1.2/3 1.3/4 1.6/4 2nd
5.13 The Song Remains the Same^ 02.04.2010 2.28 million 57% 1.1/3 1.3/4 1.5/4 3rd
5.14 My Bloody Valentine 02.11.2010 2.51 million 72% 1.0/3 1.1/3 1.2/3 2nd
5.15 Dead Men Don't Wear Plaid 03.25.2010 2.95 million 89% 1.2/3 1.2/4 1.2/3 3rd
5.16 Dark Side of the Moon 04.01.2010 2.40 million 86% 1.1/3 1.2/4 1.2/4 3rd
5.17 99 Problems 04.08.2010 2.78 million 80% 1.2/3 1.2/4 1.4/4 3rd
5.18 Point of No Return 04.15.2010 2.45 million 78% 1.2/4 1.2/4 1.3/4 3rd
5.19 Hammer of the Gods 04.22.2010 2.82 million 85% 1.4/4 1.5/5 1.6/5 3rd
5.20 The Devil You Know 04.29.2010 2.38 million 70% 1.1/3 1.3/4 1.5/4 3rd
5.21 Two Minutes to Midnight 05.06.2010 2.53 million 76% 1.2/3 1.3/4 1.4/4 3rd
5.22 Swan Song 05.13.2010 2.84 million 82% 1.3/4 1.3/4 1.4/4 3rd

^ Pre-empted in a major market - Supernatural was not aired in a major city at any time during the night of the original airdate, and this may have caused a significant drop in viewership.

2008-2009 (Season Four)

  • High: 3.96 million viewers for 4.01 Lazarus Rising
  • Low: 2.70 million viewers for 4.19 Jump the Shark
  • Mean (average), Total Viewers: 3.19 million viewers
  • Mean (average), A18-49 demographic: 1.1 rating point
Episode Title Original Airdate Viewers RET Households RET A18-49 RET CW Rank
4.01 Lazarus Rising 09.18.2008 3.96 million 91% 2.3/4 88% 1.7/5 94% 4th
4.02 Are You There, God? It's Me, Dean Winchester 09.25.2008 3.18 million 76% 2.1/3 81% 1.3/3 76% 4th
4.03 In the Beginning 10.02.2008 3.51 million 87% 2.3/4 96% 1.4/3 88% 3rd
4.04 Metamorphosis 10.09.2008 3.15 million 76% 1.9/3 73% 1.3/3 81% 3rd
4.05 Monster Movie 10.16.2008 3.06 million 73% 1.9/3 76% 1.2/3 71% 5th
4.06 Yellow Fever 10.23.2008 3.25 million 78% 2.0/3 77% 1.3/3 76% 4th
4.07 It's the Great Pumpkin, Sam Winchester 10.30.2008 3.55 million 82% 2.1/3 78% 1.5/4 88% 3rd
4.08 Wishful Thinking^ 11.06.2008 3.24 million 73% 2.1/3 78% 1.4/3 74% 3rd
4.09 I Know What You Did Last Summer^ 11.13.2008 2.94 million 83% 1.8/3 86% 1.2/3 86% 3rd
4.10 Heaven and Hell^ 11.20.2008 3.34 million 80% 2.0/3 77% 1.4/3 82% 3rd
4.11 Family Remains 01.15.2009 2.98 million 69% 1.8/3 69% 1.2/3 67% 3rd
4.12 Criss Angel Is a Douchebag 01.22.2009 3.06 million 79% 1.8/3 78% 1.3/3 81% 2nd
4.13 After School Special 01.29.2009 3.56 million 85% 2.2/3 82% 1.6/4 94% 2nd
4.14 Sex and Violence 02.05.2009 3.37 million 86% 2.1/3 88% 1.4/3 88% 2nd
4.15 Death Takes a Holiday^ 03.12.2009 2.84 million 80% 1.7/3 77% 1.1/3 69% 3rd
4.16 On the Head of a Pin 03.19.2009 3.37 million 97% 2.1/3 95% 1.4/3 93% 3rd
4.17 It's a Terrible Life^ 03.26.2009 3.13 million 82% 2.1/3 88% 1.2/3 75% 2nd
4.18 The Monster at the End of This Book 04.02.2009 3.27 million 85% 2.0/3 83% 1.5/4 88% 3rd
4.19 Jump the Shark 04.23.2009 2.70 million 87% 1.7/3 85% 1.1/3 85% 3rd
4.20 The Rapture 04.30.2009 2.95 million 91% 1.8/3 90% 1.3/3 93% 3rd
4.21 When the Levee Breaks 05.07.2009 2.79 million 82% 1.7/3 81% 1.2/3 80% 3rd
4.22 Lucifer Rising 05.14.2009 2.89 million 92% 1.7/3 85% 1.3/3 93% 3rd

^ Pre-empted in a major market - Supernatural was not aired in a major city at any time during the night of the original airdate, and this may have caused a significant drop in viewership.

2007-2008 (Season Three)

  • High: 3.24 million viewers for 3.05 Bedtime Stories
  • Low: 2.22 million viewers for 3.13 Ghostfacers
  • Mean (average), Total Viewers: 2.92 million viewers
  • Mean (average), A18-49 demographic: 1.0 rating point
Episode Title Original Airdate Total Viewers RET Households RET A18-49 RET CW Rank
3.01 The Magnificent Seven 10.04.2007 2.97 million 65% 2.0/3 69% 1.2/3 63% 5th
3.02 The Kids Are Alright 10.11.2007 3.16 million 66% 1.9/3 66% 1.1/3 58% 5th
3.03 Bad Day at Black Rock 10.18.2007 3.03 million 59% 1.9/2 57% 1.2/3 61% 6th
3.04 Sin City 10.25.2007 3.18 million 68% 1.9/3 68% 1.3/3 66% 5th
3.05 Bedtime Stories 11.01.2007 3.24 million 74% 2.0/3 74% 1.3/3 72% 3rd Tie
3.06 Red Sky at Morning 11.08.2007 3.01 million 65% 1.9/3 65% 1.3/3 68% 4th
3.07 Fresh Blood 11.15.2007 2.88 million 64% 1.9/3 68% 1.2/3 63% 5th
3.08 A Very Supernatural Christmas 12.13.2007 3.02 million 81% 2.0/3 80% 1.2/3 80% 4th
3.09 Malleus Maleficarum 01.31.2008 2.95 million 77% 1.8/3 75% 1.3/3 81% 3rd
3.10 Dream a Little Dream of Me 02.07.2008 2.68 million 67% 1.9/3 70% 1.1/3 61% 4th
3.11 Mystery Spot 02.14.2008 2.97 million 81% 1.8/3 75% 1.2/3 80% 4th
3.12 Jus in Bello 02.21.2008 3.23 million N/A (*) 2.0/3 N/A (*) 1.3/3 N/A (*) 3rd
3.13 Ghostfacers 04.24.2008 2.22 million 61% 1.4/2 64% 1.0/2 67% 7th
3.14 Long-Distance Call 05.01.2008 2.63 million 69% 1.7/3 71% 1.1/3 69% 3rd
3.15 Time Is on My Side 05.08.2008 2.55 million 64% 1.6/3 64% 1.0/3 67% 3rd
3.16 No Rest for the Wicked 05.15.2008 3.00 million 78% 1.9/3 79% 1.2/3 71% 3rd

(*) No original lead-in.

2006-2007 (Season Two)

Episode Title Original Airdate Total Viewers RET Households RET A18-49 RET CW Rank
2.01 In My Time of Dying 09.28.2006 3.93 million 79% N/A N/A 1.6/4 73% 6th
2.02 Everybody Loves a Clown 10.05.2006 3.34 million 74% N/A N/A 1.5/4 75% 7th
2.03 Bloodlust 10.12.2006 3.78 million 78% N/A N/A 1.6/4 72% 5th
2.04 Children Shouldn't Play with Dead Things 10.19.2006 3.29 million 70% N/A N/A 1.5/4 75% 5th
2.05 Simon Said 10.26.2006 3.65 million 77% 2.8/4 76% 1.7/4 77% 6th
2.06 No Exit 11.02.2006 3.38 million 68% 2.0/3 74% 1.4/3 67% 6th
2.07 The Usual Suspects 11.09.2006 3.19 million 72% 1.9/3 70% 1.4/3 74% 7th
2.08 Crossroad Blues 11.16.2006 3.16 million 67% 2.1/3 75% 1.3/3 65% 8th
2.09 Croatoan 12.07.2006 3.12 million 72% 1.9/3 72% 1.2/3 71% 8th
2.10 Hunted 01.11.2007 3.24 million 69% 1.9/3 66% 1.4/3 70% 5th
2.11 Playthings 01.18.2007 3.24 million 65% 2.1/3 68% 1.5/4 65% 3rd
2.12 Nightshifter 01.25.2007 3.42 million 68% 2.1/3 72% 1.4/3 67% 5th
2.13 Houses of the Holy 02.01.2007 3.37 million 69% 2.1/3 72% 1.4/3 70% 5th
2.14 Born Under a Bad Sign 02.08.2007 2.84 million 60% 1.9/3 68% 1.2/3 63% 8th
2.15 Tall Tales 02.15.2007 3.03 million 64% 1.9/3 66% 1.3/3 68% 8th
2.16 Roadkill 03.15.2007 3.52 million 77% 2.3/4 82% 1.4/4 70% 4th
2.17 Heart 03.22.2007 3.38 million 83% 2.1/3 84% 1.3/3 76% 4th
2.18 Hollywood Babylon 04.19.2007 3.25 million 82% 1.9/3 79% 1.4/4 82% 5th
2.19 Folsom Prison Blues 04.26.2007 3.33 million 86% 2.1/3 84% 1.3/3 87% 6th
2.20 What Is and What Should Never Be 05.03.2007 3.11 million 87% 1.8/3 86% 1.3/3 87% 6th
2.21 All Hell Breaks Loose: Part One 05.10.2007 2.90 million 85% 1.7/3 77% 1.2/3 86% 7th
2.22 All Hell Breaks Loose: Part Two 05.17.2007 2.72 million 66% 1.8/3 75% 1.2/3 67% 5th

2005-2006 (Season One)

Episodes 1.01 through 1.16 aired on Tuesdays at 9pm Eastern behind The WB's Gilmore Girls; episodes 1.17 through 1.22 aired on Thursdays at 9pm Eastern behind The WB's Smallville.

  • High: 5.82 million viewers for 1.13 Route 666
  • Low: 3.26 million viewers for 1.21 Salvation
  • Mean (average), Total Viewers: 4.52 million viewers
Episode Title Original Airdate Total Viewers
1.01 Pilot 09.13.2005 5.69 million
1.02 Wendigo 09.20.2005 5.01 million
1.03 Dead in the Water 09.27.2005 5.01 million
1.04 Phantom Traveler 10.04.2005 5.40 million
1.05 Bloody Mary 10.11.2005 5.50 million
1.06 Skin 10.18.2005 5.00 million
1.07 Hookman 10.25.2005 5.08 million
1.08 Bugs 11.08.2005 4.47 million
1.09 Home 11.15.2005 4.21 million
1.10 Asylum 11.22.2005 5.38 million
1.11 Scarecrow 01.10.2006 4.23 million
1.12 Faith 01.17.2006 3.86 million
1.13 Route 666 ^ 01.31.2006 5.82 million
1.14 Nightmare 02.07.2006 4.27 million
1.15 The Benders 02.14.2006 3.96 million
1.16 Shadow 02.28.2006 4.22 million
1.17 Hell House 03.30.2006 3.76 million
1.18 Something Wicked 04.06.2006 3.67 million
1.19 Provenance 04.13.2006 3.62 million
1.20 Dead Man's Blood 04.20.2006 3.99 million
1.21 Salvation 04.27.2006 3.26 million
1.22 Devil's Trap 05.04.2006 3.99 million

^ State of the Union address aired on all other broadcast channels, and this may have caused a significant rise in viewership.

Nielsen Ratings - Timeshifted Ratings

Timeshifting is the practice of recording an episode to be watched later, via TiVo or DVR or the like. For more information, see the WikiPedia entry for Time shifting.

  • All final numbers.
  • Legend:
    • LIVE = includes Nielsen viewers who watched the show live only.
    • LIVE+SD = LIVE + Same Day - includes Nielsen viewers who watched the show live, plus those who watched by 3am the same night via timeshifting.
    • LIVE+7D = LIVE + 7 Days - includes Nielsen viewers who watched the show live, plus those who timeshifted within 7 days of the episode's original airing.
    • Rank = where Supernatural falls amongst the Top 20 Timeshifted shows per week, by percent increase in viewers.

2011-2012 Selected Timeshifting Details

7.01 Meet the New Boss: Supernatural Tops % Gains in Season's Premiere Week. A18-49 ratings increase 63%, from 0.8 to 1.3, from LIVE+SD to LIVE+7D. Highest percent increase on all of network TV.

2008-2009 Selected Timeshifted Total Viewer Numbers

  • Average LIVE+7D viewership for Season Four: 3.81 million total viewers
Episode Title Original Airdate LIVE LIVE+SD LIVE+7D Rank Source
4.01 Lazarus Rising 09.18.2008 3.74 million 3.96 million 4.28 million 14th [link]
4.02 Are You There, God? It's Me, Dean Winchester 09.25.2008 2.95 million 3.18 million 3.62 million 17th [link]
4.03 In the Beginning 10.02.2008 3.22 million 3.51 million 4.05 million 11th [link]
4.04 Metamorphosis 10.09.2008 2.87 million 3.15 million 3.60 million 12th [link]
4.05 Monster Movie 10.16.2008 2.79 million 3.06 million 3.57 million 7th [link]
4.06 Yellow Fever 10.23.2008 2.98 million 3.25 million 3.79 million 11th [link]
4.07 It's the Great Pumpkin, Sam Winchester 10.30.2008 3.31 million 3.55 million 4.07 million 17th [link]
4.08 Wishful Thinking 11.06.2008 2.99 million 3.24 million 3.71 million 15th [link]
4.09 I Know What You Did Last Summer 11.13.2008 2.78 million 2.94 million 3.62 million 16th [link]
4.11 Family Remains 01.15.2009 2.79 million 3.02 million 3.62 million 8th [link]
4.12 Criss Angel Is a Douchebag 01.22.2009 2.83 million 3.09 million 3.75 million 11th [link]
4.13 After School Special 01.29.2009 3.27 million 3.60 million 4.08 million 10th [link]
4.14 Sex and Violence 02.02.2009 3.14 million 3.39 million 3.94 million 19th [link]
4.15 Death Takes a Holiday 03.12.2009 2.59 million 2.81 million 3.47 million 11th [link]
4.16 On the Head of a Pin 03.19.2009 3.11 million 3.39 million 3.94 million 18th [link]
4.18 The Monster at the End of This Book 04.02.2009 2.89 million 3.28 million 3.91 million 11th [link]

2007-2008 Selected Timeshifted Total Viewer Numbers

Episode Title Original Airdate LIVE LIVE+SD LIVE+7D Rank Source
3.01 The Magnificent Seven 10.04.07 2.85 million 2.97 million 3.20 million n/a [link]
3.06 Red Sky at Morning 11.08.07 2.86 million 3.01 million 3.37 million 20th [link]
3.08 A Very Supernatural Christmas 12.13.07 2.86 million 3.02 million 3.36 million 7th [link]
3.09 Malleus Maleficarum 01.31.08 2.78 million 2.95 million 3.33 million 7th [link]
3.10 Dream a Little Dream of Me 02.07.08 2.53 million 2.68 million 3.10 million 7th [link]
3.11 Mystery Spot 02.14.08 2.83 million 2.97 million 3.41 million 14th [link]
3.12 Jus in Bello 02.21.08 3.11 million 3.23 million 3.59 million 19th [link]
3.13 Ghostfacers 04.24.08 2.07 million 2.22 million 2.73 million 4th [link]
3.14 Long-Distance Call 05.01.08 2.47 million 2.63 million 3.15 million 4th [link]
3.15 Time Is on My Side 05.08.08 2.40 million 2.55 million 3.00 million 12th [link]
3.16 No Rest for the Wicked 05.15.08 2.81 million 3.00 million 3.43 million 13th [link]

2006 Top Ten Timeshifted Ratings

Note: Data from Dec 26, 2005 - Dec 17, 2006 (covers Supernatural episodes 1.11-1.22 and 2.01-2.10, as well as all repeat airings between those dates). Household Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.

Top 10 “Timeshifted” Primetime TV Programs - 2006 % Increase Rank Programs Network in Viewership

  1. STUDIO 60 NBC 10.9
  2. HEROES NBC 9.1
  3. GILMORE GIRLS CW 7.9
  4. AMERICA’S NEXT TOP MODEL CW 7.7
  5. 30 ROCK NBC 7.5
  6. FRIDAY NIGHT LIGHTS NBC 7.5
  7. NINE, THE ABC 6.7
  8. SUPERNATURAL CW 6.7
  9. KIDNAPPED NBC 6.6
  10. ONE TREE HILL CW 6.6
  11. SMALLVILLE CW 6.6

Source: Nielsen Media Research

DVD sales

Season Ten DVD Sales (United States)

  • Week One (week ending 09-13-2015): 50,468 units sold ($1,412,599 sales; ranked #5; source)
  • Week Two (week ending 09-20-2015): 12,693 units sold ($355,277 sales; ranked #17; source)
  • Week Five (week ending 10-11-2015): 16,304 units sold ($456,349 sales; ranked #20; source)

Total (5 weeks): 93,259 units sold ($2,610,319 sales) (Further sales unknown.)

Season Nine DVD Sales (United States)

  • Week One (week ending 09-14-2014): 41,057 units sold ($1,393,475 sales; ranked #3; source)
  • Week Two (week ending 09-21-2014): 8,715 units sold ($304,938 sales; ranked #29; source)

Total (2 weeks): 49,772 units sold ($1,698,412 sales) (Further sales unknown.)

Season Eight DVD Sales (United States)

  • Week One (week ending 09-15-2013): 57,104 units sold ($1,664,011 sales; ranked #8; source)
  • Week Two (week ending 09-22-2013): 16,794 units sold ($422,434 sales; ranked #29; source)

Total (2 weeks): 74,042 units sold ($2,086,444 sales) (Further sales unknown.)

Season Seven DVD Sales (United States)

  • Week One (week ending 09-23-2012): 158,417 units sold ($4,750,926 sales; ranked #6; source)
  • Week Two (week ending 09-30-2012): 57,655 units sold ($1,976,413 sales; ranked #12; source)
  • Week Three (week ending 10-07-2012): 31,021 units sold ($931,250 sales; ranked #13; source)
  • Week Four (week ending 10-14-2012): 22,869 units sold ($685,841 sales; ranked #25; source)

Total (4 weeks): 269,962 units sold ($8,344,431 sales) (Further sales unknown.)

Season Six DVD Sales (United States)

  • Week One (week ending 09-18-2011): 148,687 units sold ($5,351,245 sales; ranked #4; source)
  • Week Two (week ending 09-25-2011): 30,081 units sold ($1,082,615 sales; ranked #15; source)
  • Week Three (week ending 10-03-2011): 16,564 units sold ($605,083 sales; ranked #22; source)

Total (3 weeks): 195,332 units sold ($7,038,943 sales) (Further sales unknown.)

Season Five DVD Sales (United States)

  • Week One (week ending 09-12-2010): 193,827 units sold ($7,363,488 sales; ranked #3; source)
  • Week Two (week ending 09-17-2010): 55,049 units sold ($2,091,312 sales; ranked #15; source)

Total (2 weeks): 248,876 units sold ($9,454,799 sales) (Further sales unknown.)

Season Four DVD Sales (United States)

  • Week One (week ending 9-06-09): 238,081 units sold ($8,670,910 sales; ranked #5; source)
  • Week Two (week ending 9-13-09): 57,121 units sold ($2,288,267 sales; ranked #12; source)

Total (2 weeks): 302,168 units sold; $11,212,879 sales (Further sales unknown.)

Season Three DVD Sales (United States)

  • Week One (week ending 9-07-08): 109,307 units sold ($4,261,880 sales; ranked #6; source)
  • Week Two (week ending 9-14-08): 39,082 units sold ($1,523,807 sales; ranked #18; source)
  • Week Three (week ending 9-21-08): 41,684 units sold ($1,625,259 sales; ranked #19; source)

Total (3 weeks): 190,073 units sold; $7,410,946 sales (Further sales unknown.)

Season Two DVD Sales (United States)

Week One (week ending 9-16-07): 55,726 units sold ($2,117,031 sales; ranked #14; source)

(Further sales unknown.)

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