Promotional Campaigns

This page documents the promotional campaigns for Supernatural. You may list commercials, billboard series and other specific campaigns here.

You might also be interested in the Interviews page or Marketing category

Season 1

"TV Show To Debut on the Web"

9 September 2005 (StudioBriefing)

Hoping to persuade viewers to sample its new series Supernatural, starring Jared Padalecki and Jensen Ackles, The WB plans to make the first episode available online without commercials from now until the show airs on Sept. 13. David Katz, head of sports and entertainment for Yahoo!, told the online edition of Advertising Age: "They've given us a unique, exclusive window to premier a television episode before it runs on television. In exchange for that, we are promoting this feature on Yahoo! TV and throughout the network because we think it's compelling to users." Garth Ancier, chairman of The WB, said that he did not believe the stratagem would cost the show viewers. "I think the nature of streaming is such that generally it's more for awareness than actual viewing. There will be some people who will watch it on their small PC screen, but the majority of people will [just] sample it," he told AdAge.

Source

Scary Just Got Sexy

• UK's TV1 promo, released early 2006. Featuring Echo & The Bunnymen's "Killing Time"

View on YouTube

• This tagline was also used for marketing Supernatural in Australia, where it aired on Channel 10.

The creepy. THE DEMENTED. The UNEXPLAINED. The unearthly.

Tagline on Season 1 DVD blurb.

Free To Be Scary billboard off I-635 - in of all places - KANSAS. See Photo - Courtesy of Ineluctability

Season 2

Free To Be...

• The CW Network's new seasonal marketing campaign, late 2006.