People for the Ethical Treatment of Jensen Ackles
People for the Ethical Treatment of Jensen Ackles was a fandom project that started as a members only Livejournal Community called spn_petja in 2008. It born from Capslock SPN - a site which in the tradition of CAPSLOCK communities was - as the name suggests all in CAPSLOCK and focussed mercilessly mocking the show, cast and fandom, long-running often absurdist jokes, deliberately bad manips and pushing the boundaries of what was acceptable. The community's professed aim was to promote Jensen and protect him from mean treatment, while actually creating many memes about his supposed deficits. A generous interpretation would be to call it a satire on fandom and our idolizing of celebrities.
A lot of the jokes about Jensen centred on the idea that he was "functionally illiterate". This seems to have stemmed from him using the word "unpossible" in an interview, and people not understanding that this was a Simpson's reference.
The community mods created a website to support a real world action they called the "Jensenvention". This was to take place in the fall of 2008
SPN on Fandom Wank: "I am disappointed in Jensen Ackles" - the fandom reacts to the PETJA C&D action and expectantly splits in two over the issue - does Jensen have no sense of humor at all or is PETJA simply not as hilarious as they thought they were?