Chaos Machine Productions

In October 2020, it was announced that Jensen and Danneel had formed a new production company called Chaos Machine Productions and signed a multi-year deal with Warner Bros. Television. Renee Reiff, who previously worked as a creative executive with DC Entertainment, is head of development. She is also a founding member of Out In Hollywood, an organization committed to advocating for inclusive queer stories.

Chaos Machine on Instagram.

The company's first production The Winchesters was announced on 24 June 2021.

On 24 April 2023, it was announced that Jensen, Danneel and their production company Chaos Machine have a deal with Amazon which covers both producing and acting. It was reported that the projects in the works at Warner Brothers will continue there.