The Bear Hunt is a comic by Big Pink. In 2006 she traveled around Vancouver and visited the filming locations of Season 1 Supernatural, posing with a Snuggle Bear (Unilever's mascot). In September 2007 she released a second edition, showing Snuggle Bear at filming locations from Season 2.
Inspiration: In episode 1.12 Faith Dean, while in hospital, watches a Snuggle commercial on TV, saying: "Uh... I wanna hunt that little bitch down." (Apparently, no good childhood memories of Snuggle bear.)