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Creation Stands was established in November 2015 by Creation Entertainment, which runs fan conventions, including the hugely popular "Salute to Supernatural" cons. The enterprise partnered fan designed t-shirts and art with actors to raise money for their nominated charities.

In July 2017, Creation Stands announced through twitter that they would be ending their business partnership with Creation Entertainment and re-branding themselves as simply "Stands." The website was redirected to, but the layout remained mostly the same, including links to previous campaigns.

The operator of the Stands twitter account (nicknamed "shirts" by fans) also addressed the important issues of fan fatigue and inclusion with regards to their merchandise.