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Fortuna is the Roman Goddess of Fortune, who, sometime in the past created a pool hall in the middle of Alaska known as Lurlene's, where people can come and bet their luck for a chance to gain more. Using a special coin, she would skim luck from the players until it was gone and ultimately causing their deaths. Fortuna preferred to hide in plain sight in the pool hall as a woman named Moira, who was seeking more luck to bring her sister out a coma. This allows her to get a better read on the various players that enter her hall.

Realizing that Foruna Fortuna is behind the game, and has been skimming luck from the patrons. , Sam and Dean lure Fortuna out by threatening to kill her son, [[Pax]]. They demand she gives them the luck she took, Fortuna shows indifference to her son being killed, telling Pax she could always make more sons. Dean then offers up a game with Fortuna, she declines having already played him and found Dean to be nothing more than a "skimmable beach read." Instead, she looks to [[Sam]], believing he could be an interesting gameplayer. Dean initially refuses, but relents after speaking with Sam. Sam attempts to play for the freedom of everyone in the bar, but Fortuna only accepts if Sam plays for his and Dean's lives, due to having threatened her son and wanting to make an example of them.

During the game with Sam, he is able to get Fortuna talking after revealing he and Dean have been accursed by God. Believing their plight, she welcomes them to the club, and explains the origin of the [[gods]] to them, as another of [[Chuck]]'s creations, made to take the blame for the ills of humanity. The distraction of talking proved enough for Sam to win the game and regain his and Dean's luck. Before Fortuna evens up with the Winchesters, she makes one more offer -- the luck of heroes like Hercules, Cuchulain and Gilgamesh for one more game of double or nothing stakes. Sam agrees, but only if Fortuna returns the luck of everyone else in the bar's luck. Confused as to why Sam cares so much for them, she agrees and has him rack up. Fortuna wipes the floor with Sam, reminding him that he challenged the Goddess of Luck in her own place, before letting Sam and Dean leave.

While the Winchesters walk back to their carplanning to come up with a way to kill Fortuna, the bar begins to empty. The two are approached by [[Evie]] who tells them that Fortuna "shut it down" because of Sam and Dean, whom Fortuna deemed to be true heroes -- a kind she thought went extinct. She has Evie relay a final message to not play [[God]]'s game, but make him play theirs before gifting back all bestowing the luck of heroes unto them through their good luck they had lost previouslycoin.